Infant and Toddler Forum backs 4Children’s Fair4Families campaign calling for Government investment in families

‘[Recognise] families with children are an asset for the future’ is a message at the heart of 4Children’s new #Fair4Families campaign. In advance of the Budget 2013 statement, the campaign calls for action to be taken to support families with children as an ‘investment in the future of our country’. The Infant & Toddler Forum (ITF) very much supports this campaign, with a shared call for the improvement of health outcomes for young children.

It is now widely accepted that what happens to children in their earliest years is key to outcomes in adult life with good parenting and the opportunities for learning and development recognised as key in determining whether a child’s potential is realised. Furthermore, the reality of health in Britain today paints a compelling picture with many at risk of dying prematurely due to diet related ill-health.

Dr Atul Singhal, Professor of Paediatric Nutrition at the UCL Institute of Child Health and Chair of the ITF, said: “Although some early intervention strategies are in place to tackle health and social inequalities, it is clear that more investment is needed if we are to ensure all children get the best start in life. We are supporting 4Children in this campaign to highlight the current impact of poor nutritional and physical health in children. Early nutrition needs to be considered a key element if early intervention strategies are to be effective.

This year the Forum is encouraging a step wise approach to nutrition placing the emphasis on simple, practical advice so that families can take small steps towards better health and well-being improvements now and in the future.”

Visit to read more about #Fair4Families and make that first step and visit the ITF website to access our latest ‘back to basics’ advice for toddlers


Notes to editors

1. The 2013 Infant & Toddler Forum Study Day for practitioners is taking place on the 31st October at The Royal Society of Medicine, London.

2. The Infant & Toddler Forum brings together an independent, multi-disciplinary team of experts and practitioners from paediatrics, neonatology, health visiting, dietetics, and child psychology, to share new ideas and to debate the latest thinking in infant and toddler nutrition. Best practice guidance on food and feeding for all young families is paramount for children’s health and wellbeing now and in the future. For more than eight years the Forum and its partners have strived to raise awareness and promote positive change in the field of toddler nutrition and feeding behaviour, with all guidance being in alignment with DH increased emphasis on early years intervention.

3. The Infant & Toddler Forum is supported by an educational grant from Danone Baby Nutrition. All resources produced by the Forum represent the independent views of the Forum with whom copyright rests.

4. Alongside other leading children and families charities the Infant & Toddler Forum is supporting the Fair4Families campaign. As the cost of food, petrol and childcare continues to rise – while child benefits and tax credits are reduced – many families are struggling financially. To ensure that families are made a priority in the 2013 Budget and Comprehensive Spending Review later in the year, the campaign is calling on the Government to introduce a ‘triple lock’ for families. To find out more about the triple lock and the Fair4Families campaign, please visit and show your support by signing the petition at

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Further Reading

  • Lucy Upton, Specialist Paediatric Dietitian and Nutritionist   Sugar is everywhere, and the trouble is, a lot of the sugar we eat can be hidden in the food we buy – and often in foods we wouldn’t expect! It is no secret that a healthy, balanced and nutritious diet is essential for toddlers’ growth and development, and this includes keeping a close eye on their sugar consumption. The question of just how much sugar is healthy for young children to consume is one on many parents’ lips. Our guide below aims to demystify sugar consumption and provide tips and advice on how to keep your child’s sugar intake within the recommended amounts.
  • Lucy Upton, Specialist Paediatric Dietitian and Nutritionist   Nothing describes a rollercoaster more accurately than the early months with your newborn baby. With the rush of love and amazing bonding experience that many new parents feel also comes numerous unknowns and challenges which can cause high levels of anxiety. Not always having the answer or being unsure of where to look for trusted information can naturally leave some parents feeling stressed and overwhelmed.
  • Lucy Upton, Specialist Paediatric Dietitian and Nutritionist   Vegetarian and vegan diets have become increasingly popular over the past few years, with more and more parents raising their children on a plant-based diet. Toddlers have high-energy needs and small stomachs, so it is important parents know how to ensure their child gets all the nutrients needed for healthy growth and development. The Infant & Toddler Forum are here to help with practical tips and advice for parents considering a vegetarian or vegan diet for their toddler.